The fun of smoking plus
the fun of making it.

Even though it's nicotine-free, you won't feel like you're missing out.
The modular design lets you choose your own flavor, color, and design,
allowing you to create a uniquely personal experience with every puff.

Enjoy the freedom to smoke in a more personal way

That's why we aimed to

"Large capacity x authentic flavor"
"High-quality liquid that can be used with confidence"
"A playful design"

Choose your own flavor, color, and design
to create your own one-of-a-kind shisha.
RELX CREATOR was born to evolve the act of smoking
into something more unique and playful . Even though it's nicotine-free, it's an experience full of satisfaction and surprise. It's your choice that makes it complete. This is the next generation of electronic shisha.

There's a reason for the design .

It doesn't end with functionality.

"Cartridge module," "LED LCD," "Body and texture"

Everything is for the joy of owning it that you feel every time you smoke.

iF Design Award 2025 Background — iF DESIGN AWARD 2025 Winner

MILAN DESIGN AWARDS 2025 Background — MILAN DESIGN AWARDS 2025 Winner

MUSE DESIGN AWARD 2025 Background — MUSE DESIGN AWARD 2025 Winner

Next-generation features in your hands

Style and innovative technology. Intuitive operation.

Easy to use for anyone, born as the next generation electronic hookah.

Two-stage airflow adjustment

From a light draw to a rich flavor, you can freely choose the perfect puff.

Equipped with a smart display

The pixelated UI quickly visualizes the status. Over 100 expressive emojis add a fun touch. Match your style and give your device more personality.

Nicotine-free, yet still satisfying

0 mg

Nicotine and tar

RELX Creator is nicotine-free.
For those who want to feel satisfied even while quitting smoking, it delivers a kick and satisfying draw that rivals that of a cigarette.
The flavors and designs add color to your daily life.

Mega Mesh＋30%

Equipped with Mega Mesh, it delivers an amazingly rich flavor even with zero nicotine. Experience the uncompromising "comfort."

Equipped with a large-capacity battery

The large-capacity 800mAh battery eliminates the need for frequent charging, allowing you to stay smart and have a relaxed day.

Approximately 10,000 shares, excellent value for money

Because it can be used repeatedly, the cost per puff is less than 1/10 of that of paper-wrapped or heated cigarettes .

product	Number of suctions (1 box/1 Pod)	Estimated price	Cost per share
Relx Creator	Approximately 10,000 shares	1,980 yen	Approximately 0.20 yen
cigarettes	Approximately 400 shares	580 yen	Approximately 1.45 yen
Heated tobacco	Approximately 280 units	530 yen	Approximately 1.89 yen

*1 The number of suctions is a guideline and may vary depending on usage method and suction strength.
*2 Cigarettes are equivalent to 20 puffs per stick, and heated tobacco is equivalent to 14 puffs per stick.

Every time you smoke, the deliciousness spreads

During development, we thoroughly researched the taste preferences and usage habits of Japanese people and made numerous prototypes.

The liquid is made using only food-grade ingredients and does not contain nicotine, yet still retains a satisfying draw.

MENTHOL

Fresh Menthol

A gentle, smooth, and natural refreshing sensation

清涼感3/5
sweetness1/5
Reduction degree4/5

MENTHOL

Mint Strong

Sub-zero stimulation, piercing refreshing feeling

清涼感5/5
sweetness1/5
Reduction degree3/5

FRUITY

Mega Muscat

The aroma of freshly picked Muscat grapes fills your mouth

清涼感2/5
sweetness3/5
Reduction degree5/5

FRUITY

blueberry

The deep sweetness and slight sourness are addictive

清涼感2/5
sweetness3/5
Reduction degree3/5

User Experience

RELX is a new option that fits into your everyday life.

When we hear from our users...

1 / 4

30s men

Occupation: Company employee, smoker

"It's surprisingly satisfying even without nicotine."

I bought this because I was looking for a device to smoke during my breaks at work. To be honest, I didn't have high expectations, but I was surprised that it was more satisfying than I expected. The amount of smoke is just right, and the flavor isn't too strong, which I like. It's also fun to be able to change the color of the module. It looks like it will help me cut down on cigarettes.

Male influencer in his 20s, heavy smoker

20s men

Occupation: Influencer, heavy smoker

"It's got a gadget-like feel to it, and it's the best. It's an addictive smoking experience."

I usually prefer electronic cigarettes with a high nicotine content. At first, I wondered, "What's Zero Nico?", but the moment I tried it, I changed my mind. The emojis that appear on the LCD screen are so funny that I find myself smoking it over and over again (lol). The flavor is strong, and the heavy draw is nice. I'll definitely buy it again.

Female in her 40s, self-employed, smoker

Women in their 40s

Occupation: Self-employed, smoker

"The look and scent are great. Easy to smoke outside."

I was smoking more cigarettes due to work stress, but I was actually smoking less during meetings and conversations. That's when I started using RELX Creator, and it's really helped me out. It has no smell, so I can easily refresh myself even while I'm working. Now I can't live without it.

Female in her 20s, freelancer, non-smoker

Women in their 20s

Occupation: Freelancer Non-smoker

"Comfortable and stress-free"

As a freelancer, I'm usually in front of my computer, so RELX Creator is the ideal way to change my mood. Not only is it easy to smoke, I also like its cool design. And because it's nicotine-free, I like the fact that it gives me greater control over my body.

About the product and usage

Is RELX considered tobacco?

answer

No, it is not a tobacco product. The RELX Creator is a device that heats liquids of various flavors and aromas to produce vapor that you can enjoy.

Can I use it outside of smoking areas?

answer

Although there are no legal restrictions, you should be considerate of the surrounding area as steam is generated. Please use in accordance with public etiquette and the rules of each facility.

Please tell me about the ingredients.

answer

Contains vegetable glycerin, propylene glycol, and flavoring. Does not contain nicotine or tar.

Are they subject to tobacco tax?

answer

This product is not classified as "tobacco" and is therefore not subject to tobacco tax. It is subject to regular consumption tax only.

I would like to know about precautions for use.

answer

Do not intentionally disassemble or deform the product, or place it in fire or water.
Do not leave within reach of infants or children.
If the liquid comes into contact with your skin due to breakage, etc., immediately rinse with clean water.
If the liquid refluxes or splashes, rinse your mouth without swallowing.

The fun of smoking plus the fun of making it.

Mega Mesh＋30%

Equipped with a large-capacity battery

Approximately 10,000 shares, excellent value for money

Fresh Menthol

Mint Strong

Mega Muscat

blueberry

The fun of smoking plus
the fun of making it.

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